While setting up, you may have found out that running a successful online business is harder than it seems. You have to work to get people to view your website, catch their eyes with your actual website design, and then capture attention with your descriptions, leading to the sale. BUT, that’s not all. What do you do when someone actually wants to purchase the product?
If you don’t have the ability to accept credit cards via a shopping card on your website, the customer will have to write down what they want to purchase, hunt for a contact number on your website, call you, write a check, find and envelope, and drive to the post office to make a sale with your company.
If you incorporate a shopping cart into your website, your customers would just have to click a button, enter their information, and an email would be sent to you with the approved payment and a list of what you need to send.
The second option seems a lot simpler, and will save your customers a lot of time and aggravation.
To do this, you need to incorporate a shopping cart. The shopping cart utilizes a merchant account to process the transactions. You can get a merchant account from a credit card processing company. Make sure you review many quotes before deciding on a provider. It may take time now, but it will benefit you cost wise in the future. All processing companies charge different rates and fees. Some even charge setup fees for the online services. If you dig deep enough, you will find companies that have reasonable fees and rates with no set up costs.
